about us
Built for organisations that take execution seriously.
RoleKick helps leaders turn strategy into everyday clarity, accountability and performance, without adding complexity.
We work with organizations that understand strategy only creates value when it is consistently executed through people, managers and teams
Founder’s Note
I founded RoleKick after spending most of my career close to the reality of execution.
Across more than 25 years in B2B technology, and over a decade working with organizations on engagement and performance, one pattern kept repeating. Strategy was clear. Intent was strong. But execution broke down as it moved through the organisation.
Managers were overloaded. Individuals lacked clarity on where to focus. Coaching and development were inconsistent. Leaders were left relying on heroic effort rather than a system that worked at scale.
I’ve seen first-hand that organizational performance is only as strong as the contribution of each individual. Yet expecting managers to personally coach, motivate and align everyone is unrealistic in modern organizations.
That’s the problem I’ve been trying to solve throughout my career. And it’s the reason RoleKick exists.
Grounded in the science of human motivation and powered by AI, RoleKick provides personalized, in-the-flow guidance that helps people build skills, take ownership and perform better, while giving managers leverage rather than more work.
This isn’t just a product. It’s the result of challenges I’ve faced myself, and ones I know many leaders face every day.
Andrew Heath
Founder & CEO
Why RoleKick Exists
RoleKick was built to help organizations create clarity, accountability and growth at scale.
Not by adding more process or more platforms, but by giving leaders a practical system that embeds effective people practices into everyday work.
When expectations are clear, feedback is timely and development is continuous, strategy stops being an abstract idea and starts being executed.
Our Approach
We believe the best systems are the ones people actually use.
That’s why everything we build follows a few simple principles:
Practical over theoretical
We focus on what works in the real world, not frameworks that only look good on slides.
Guidance without control
We support better decisions without removing judgement, autonomy or accountability.
Insight without overwhelm
We surface what matters most, without burying teams in dashboards or data.
A small team, serious about execution.
We are builders, thinkers and operators focused on turning strategy into systems that work in real organizations.
Our team brings experience across technology, product, customer success and organizational performance, united by a shared belief that better execution starts with better support for people.
Andrew Heath
Founder & CEO
Richard Whatney
Commercial Director
Lauren Rolfe
Product Director
Rachel Fulton
Head of Customer Success
Eleanor Opoku
Customer Success Manager
Charlotte Blakey
Customer Success Manager
Build systems that help people do their best work.
We work on problems at the intersection of strategy, leadership and human behaviour.
That means thinking deeply, shipping responsibly, and resisting complexity for its own sake.
We look for people who take responsibility, ask good questions, and want their work to matter.