Our story
Our story

We built RoleKick because we kept
seeing high-growth strategies fail in execution.

We built RoleKick because we kept seeing high-growth strategies fail in execution.

We built RoleKick because we kept seeing high-growth strategies fail in execution.

We built RoleKick because we kept seeing high-growth strategies fail in execution.

RoleKick comes from people who have spent 25+ years building software that connects how organisations work to how their people actually perform.

RoleKick comes from people who have spent 25+ years building software that connects how organisations work to how their people actually perform.

Trusted by financial services, professional services and PE-backed growth businesses across the UK

01
What our customers say

A fantastic all-round solution to get under the skin of your organisation. The further reading and suggested courses of action will equip our managers with the tools they need to coach and support their teams.

A fantastic all-round solution to get under the skin of your organisation. The further reading and suggested courses of action will equip our managers with the tools they need to coach and support their teams.

A fantastic all-round solution to get under the skin of your organisation. The further reading and suggested courses of action will equip our managers with the tools they need to coach and support their teams.

Bridget B.

"A big attraction was the immediacy of analysing feedback as results came in and the variety of ways we could explore the results. They provide comparisons internally and with external benchmarks, create action plans and provide recommendations."

Katie D.

"Our company have been using the platform for a few years now, and the team continually improve it, making it more user-friendly and introducing new features. The support we receive is also top quality, always on hand answering any questions."

Sarah R.

07
Why trust us

Built by people who have done this before

Built by people who have done this before

Built by people who have done this before

Built by people who have done this before

A decade at the intersection of people and business results – now pointed at the thing leadership is measured on.

A decade at the intersection of people and business results – now pointed at the thing leadership is measured on.

25+ years in people & performance

RoleKick is built on over two decades at the intersection of B2B technology and organisational performance.

Built from the execution gap leaders described first-hand

The platform is shaped by interviews with CFOs, COOs and CEOs on what execution failure actually costs them.

Mapped to your actual team

RoleKick works across the real roles in your organisation, connecting the strategy to the people who are responsible for it.

"One pattern kept repeating."

"One pattern kept repeating."

Andrew Heath

Andrew Heath

Founder & CEO

25+ yrs in B2B tech . one successful exit

03
The problem we couldn't unsee

25 years in. One pattern kept repeating.

25 years in. One pattern kept repeating.

25 years in. One pattern kept repeating.

25 years in. One pattern kept repeating.

Founder Andrew Heath has spent over 25 years in B2B technology – and more than a decade working with organisations on engagement and performance, including one successful exit. One pattern kept repeating across every organisation he worked with.

Strategy was clear. Intent was strong. But as it moved through the organisation, clarity faded. Managers were overloaded. Individuals lacked focus. Coaching was inconsistent. Leaders were relying on heroic effort rather than a system that worked at scale.

RoleKick is the answer to that: a platform grounded in the science of human motivation and powered by AI, that cascades strategy into goals for every person, equips managers with structure and guidance, and gives leadership a real-time view of exactly where execution is holding – and where it's breaking down.

– Andrew Heath, Founder & CEO

04
The lineage

From engagement to execution

From engagement to execution

From engagement to execution

From engagement to execution

The team behind RoleKick spent over a decade helping organisations understand how their people felt. That work gave us deep insight into the people side of performance. RoleKick takes that same instinct – see what's really happening with your people – and points it at the thing leadership is measured on: executing the strategy.

Engagement
Understand how people feel

RoleKickStrategy Execution
05
The team

The people behind RoleKick

The people behind RoleKick

The people behind RoleKick

The people behind RoleKick

Andrew Heath

Founder & CEO

Richard Watney

Commercial Director

Lauren Rolfe

Product Director

Rachel Fulton

Head of Customer Success

Eleanor Opoku

Customer Success Manager

Charlotte Blakey

Customer Success Manager

Schedule a 30-minute tailored strategy call

Schedule a 30-minute tailored strategy call

Schedule a 30-minute tailored strategy call

Schedule a 30-minute tailored strategy call

Discover exactly where execution gaps are slowing your team before they impact business growth.

Discover exactly where execution gaps are slowing your team before they impact business growth.

For companies with 50–500 employees. No obligation.

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The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.