about us

Built for organisations that take execution seriously.

RoleKick helps leaders turn strategy into everyday clarity, accountability and performance, without adding complexity.



We work with organizations that understand strategy only creates value when it is consistently executed through people, managers and teams

Founder’s Note

I founded RoleKick after spending most of my career close to the reality of execution.

Across more than 25 years in B2B technology, and over a decade working with organizations on engagement and performance, one pattern kept repeating. Strategy was clear. Intent was strong. But execution broke down as it moved through the organisation.

Managers were overloaded. Individuals lacked clarity on where to focus. Coaching and development were inconsistent. Leaders were left relying on heroic effort rather than a system that worked at scale.

I’ve seen first-hand that organizational performance is only as strong as the contribution of each individual. Yet expecting managers to personally coach, motivate and align everyone is unrealistic in modern organizations.

That’s the problem I’ve been trying to solve throughout my career. And it’s the reason RoleKick exists.

Grounded in the science of human motivation and powered by AI, RoleKick provides personalized, in-the-flow guidance that helps people build skills, take ownership and perform better, while giving managers leverage rather than more work.

This isn’t just a product. It’s the result of challenges I’ve faced myself, and ones I know many leaders face every day.

Andrew Heath

Founder & CEO

Why RoleKick Exists

RoleKick was built to help organizations create clarity, accountability and growth at scale.

Not by adding more process or more platforms, but by giving leaders a practical system that embeds effective people practices into everyday work.

When expectations are clear, feedback is timely and development is continuous, strategy stops being an abstract idea and starts being executed.

Our Approach

We believe the best systems are the ones people actually use.
That’s why everything we build follows a few simple principles:

  • Practical over theoretical

    We focus on what works in the real world, not frameworks that only look good on slides.

  • Guidance without control

    We support better decisions without removing judgement, autonomy or accountability.

  • Guidance without control

    Focusing on practical applications rather than just theoretical concepts.

  • Insight without overwhelm

    We surface what matters most, without burying teams in dashboards or data.

A small team, serious about execution.

We are builders, thinkers and operators focused on turning strategy into systems that work in real organizations.

Our team brings experience across technology, product, customer success and organizational performance, united by a shared belief that better execution starts with better support for people.

  • Andrew Heath

    Founder & CEO

  • Richard Whatney

    Commercial Director

  • Lauren Rolfe

    Product Director

  • Rachel Fulton

    Head of Customer Success

  • Eleanor Opoku

    Customer Success Manager

  • Charlotte Blakey

    Customer Success Manager

Build systems that help people do their best work.

We work on problems at the intersection of strategy, leadership and human behaviour.

That means thinking deeply, shipping responsibly, and resisting complexity for its own sake.

We look for people who take responsibility, ask good questions, and want their work to matter.

Join the team

Join the team

FAQs

Clarity on what RoleKick does, how it fits, and why it works.

  • How does RoleKick help us execute strategy?

    RoleKick connects strategy to day-to-day work. Company priorities flow into goals, coaching, conversations and engagement, so people know what matters and leaders can see execution happening at every level.

  • How is RoleKick different from traditional talent or performance tools?

    Traditional tools manage processes in isolation. RoleKick connects them. It acts as the execution layer across onboarding, goals, coaching, engagement and skills, so everything reinforces the same strategic priorities.

  • Is this another HR system employees won’t use?

    No. RoleKick is designed for daily work, not HR administration. It integrates into tools people already use and provides immediate value through clarity, guidance and reduced admin, which drives natural adoption.

  • Does RoleKick add more work for managers?

    It does the opposite. RoleKick removes admin, structures conversations and provides AI-powered prompts and summaries. Managers get consistency and support, while employees take more ownership of their performance and development.

  • How does RoleKick fit with our existing HR systems and tools?

    RoleKick integrates with your HRIS rather than replacing it. It integrates with existing systems and collaboration tools (Teams, G-suite and Slack), connecting data, conversations and action without duplicating core records.

  • How does AI actually help in practice?

    AI handles the heavy lifting. It surfaces insights, highlights risks, recommends next actions and supports coaching in the flow of work. Leaders and managers stay in control, with better information and less effort.

  • How do we measure success and ROI?

    RoleKick makes execution visible. Leaders can track alignment, goal progress, engagement signals, capability growth and risk in one place, linking people activity directly to performance and delivery outcomes.

  • How quickly can we get value from RoleKick?

    RoleKick is fast to deploy. AI accelerates setup and configuration, and most organisations see improved clarity, consistency and engagement within weeks, not months.

  • How does RoleKick help us execute strategy?

    RoleKick connects strategy to day-to-day work. Company priorities flow into goals, coaching, conversations and engagement, so people know what matters and leaders can see execution happening at every level.

  • How is RoleKick different from traditional talent or performance tools?

    Traditional tools manage processes in isolation. RoleKick connects them. It acts as the execution layer across onboarding, goals, coaching, engagement and skills, so everything reinforces the same strategic priorities.

  • Is this another HR system employees won’t use?

    No. RoleKick is designed for daily work, not HR administration. It integrates into tools people already use and provides immediate value through clarity, guidance and reduced admin, which drives natural adoption.

  • Does RoleKick add more work for managers?

    It does the opposite. RoleKick removes admin, structures conversations and provides AI-powered prompts and summaries. Managers get consistency and support, while employees take more ownership of their performance and development.

  • How does RoleKick fit with our existing HR systems and tools?

    RoleKick integrates with your HRIS rather than replacing it. It integrates with existing systems and collaboration tools (Teams, G-suite and Slack), connecting data, conversations and action without duplicating core records.

  • How does AI actually help in practice?

    AI handles the heavy lifting. It surfaces insights, highlights risks, recommends next actions and supports coaching in the flow of work. Leaders and managers stay in control, with better information and less effort.

  • How do we measure success and ROI?

    RoleKick makes execution visible. Leaders can track alignment, goal progress, engagement signals, capability growth and risk in one place, linking people activity directly to performance and delivery outcomes.

  • How quickly can we get value from RoleKick?

    RoleKick is fast to deploy. AI accelerates setup and configuration, and most organisations see improved clarity, consistency and engagement within weeks, not months.

Turn strategy into results

Strategy only creates value when people know what to do and are supported to do it.

RoleKick helps organisations turn clarity into action, and action into consistent performance.

Book a Demo

Book a Demo