Built for PE-backed and high-growth businesses
Built for PE-backed and high-growth businesses

Execute your strategy across every level of the business

Execute your strategy across every level of the business

Execute your strategy across every level of the business

Execute your strategy across every level of the business

RoleKick connects your business strategy to every goal, every team and every person, so you can see exactly where execution is breaking down before it costs you.

RoleKick connects your business strategy to every goal, every team and every person, so you can see exactly where execution is breaking down before it costs you.

Bring your strategy doc. We'll build your goal cascade live on the call.

Bring your strategy doc. We'll build your goal cascade live on the call.

Bring your strategy doc. We'll build your goal cascade live on the call.

Trusted by financial services, professional services and PE-backed growth businesses across the UK

01
The problem

By the time you see the problem, it's already expensive.

By the time you see the problem, it's already expensive.

By the time you see the problem, it's already expensive.

By the time you see the problem, it's already expensive.

Your strategy is sound. It's clear at the top, agreed in the room, written down. And then it has to travel, through directors, through managers, down to the people whose daily work is supposed to deliver it. That journey is where it thins out.

Your strategy is sound. It's clear at the top, agreed in the room, written down. And then it has to travel, through directors, through managers, down to the people whose daily work is supposed to deliver it. That journey is where it thins out.

By the manager layer it's already been reinterpreted, reprioritised or quietly dropped. Teams end up working hard on things that don't ladder up. You don't find out from a dashboard, you find out from a missed number, a lost client, or a board meeting you weren't ready for.

By the manager layer it's already been reinterpreted, reprioritised or quietly dropped. Teams end up working hard on things that don't ladder up. You don't find out from a dashboard, you find out from a missed number, a lost client, or a board meeting you weren't ready for.

The warning signs were there for weeks. They just weren't anywhere you could see them. RoleKick exists to close that gap: to make execution visible the moment it starts to slip, while there's still time to act.

The warning signs were there for weeks. They just weren't anywhere you could see them. RoleKick exists to close that gap: to make execution visible the moment it starts to slip, while there's still time to act.

02
How it works

From strategy to execution in 4 steps

From strategy to execution in 4 steps

From strategy to execution in 4 steps

From strategy to execution in 4 steps

One strategy, cascaded into goals for every layer, so the work people do every day is provably connected to the plan at the top.

One strategy, cascaded into goals for every layer, so the work people do every day is provably connected to the plan at the top.

STEP 01

Upload your strategy

Business plan, OKRs or investor deck, any format works.

STEP 02

Goals drafted and cascaded

Top to bottom, in your chosen framework, SMART, OKRs, BHAG or your own.

STEP 03

Review and assign by layer

Leadership, managers and individuals, every goal human-approved before it goes live.

STEP 04

See where it breaks, early

Live visibility of what's on track and what's slipping, before it hits your results.

Works with your stack

Integrates with the tools you already use

RoleKick connects to the systems your teams work in every day, so execution data flows in without extra admin.

Outlook

Outlook

Microsoft Teams

Microsoft Teams

Google Workspace

Google Workspace

Slack

Slack

HRIS / API

HRIS / API

Notion

Notion

Asana

Asana

Monday.com

Monday.com

Hubspot

Hubspot

Salesforce

Salesforce

GitHub

GitHub

03
Who this is for

Built for the leaders measured on execution

Built for the leaders measured on execution

Built for the leaders measured on execution

Built for the leaders measured on execution

A strategy execution platform for the people accountable for whether the plan actually lands, across operations, finance and growth.

A strategy execution platform for the people accountable for whether the plan actually lands, across operations, finance and growth.

Primary buyer

COO

Operational consistency and clarity across every team, so execution doesn't depend on which manager someone reports to.

Primary buyer

CFO

Reduced people risk, inefficiency and hidden cost, payroll spent on work that ladders up, not drift.

Sponsor

CEO

Confidence that strategy is executed, not just communicated, visible all the way to the individual.

Champion

CPO / HR Director

A unified system connecting culture, capability and performance to the

strategy they're delivering.

Not the right fit if…

×

You believe you already execute consistently across every team

×

Your visibility problem sits at exec level only

×

You want to build and maintain a custom solution internally

×

You only need a standalone survey or review tool

04
Voice of the market

What execution failure actually costs

What execution failure actually costs

What execution failure actually costs

What execution failure actually costs

These are the words senior leaders use to describe the problem. Straight from CFOs, COOs and CEOs we interviewed in May 2026.

These are the words senior leaders use to describe the problem. Straight from CFOs, COOs and CEOs we interviewed in May 2026.

Panicked response at board, rearguard actions to save performance, excuses, takes focus into the short term rather than long-term value creation.

Panicked response at board, rearguard actions to save performance, excuses, takes focus into the short term rather than long-term value creation.

Panicked response at board, rearguard actions to save performance, excuses, takes focus into the short term rather than long-term value creation.

CFO

Financial Services

“We would lose a client. It takes significantly longer than 90 days to win a new one. Every client loss has a huge impact.”

Co-Founder

Professional Services

“It can be hard to react in time when just looking at lagging indicators. Ideally we spot trends earlier, giving time to adjust before year end.”

COO

SaaS

“Failing revenue, losing margin, compounded by disconnected teams, targets missed, people disengaged, key staff leaving.”

CFO / COO

SaaS & IT Services

“Higher-performing employees who feel like they're working hard untethered to strategy, they can't understand if or how they're adding value.”

Finance Director

SaaS

05
The RoleKick offer

See your strategy cascade live, before you sign anything

See your strategy cascade live, before you sign anything

See your strategy cascade live, before you sign anything

See your strategy cascade live, before you sign anything

Bring your strategy document and a list of your senior team. In one session, we'll show you what your goal cascade looks like, all the way down the organisation. No pitch deck. No generic demo. Your business, your goals, real value in the first call.

Bring your strategy document and a list of your senior team. In one session, we'll show you what your goal cascade looks like, all the way down the organisation. No pitch deck. No generic demo. Your business, your goals, real value in the first call.

1Details
2Company
3Time

Your details

Start with the basics, takes 10 seconds.

05
The platform

What RoleKick actually does

What RoleKick actually does

What RoleKick actually does

What RoleKick actually does

One connected system. Not five tools held together with leadership meetings and hope.

One connected system. Not five tools held together with leadership meetings and hope.

01
01

AI Goal Generation & Cascade

AI Goal Generation & Cascade

AI Goal Generation & Cascade

Upload your strategy document and let RoleKick generate a complete goal framework, company level down to individual, in minutes. Every goal is connected back to the top. No more assumptions about what people should be working on.

Supports SMART, OKRs, KPIs, BHAG, V2MOM, MBO, CLEAR and EOS frameworks
Upload strategy docs, business plans or investor decks
Goals auto-cascade to each management layer for human review and approval
Any employee can see how their goal connects to the company strategy
02
02

Executive Dashboard & Workforce Intelligence

Executive Dashboard & Workforce Intelligence

Executive Dashboard & Workforce Intelligence

A live view of where execution is on track, at risk or breaking down, across every team and level. No waiting for a quarterly review to find out something went wrong six weeks ago.

Traffic light system: red, amber, green across every department
Drill down to the individual who's off track
AI-generated insights from goal data, 1:1 conversations and skills matrix
Identifies which roles can be augmented or restructured as the business scales
03
03

Manager Touchpoints & AI Coach

Manager Touchpoints & AI Coach

Manager Touchpoints & AI Coach

The reason managers don't have great 1:1s is admin. RoleKick removes almost all of it, automatic agendas, AI-transcribed notes, follow-up tasks, so managers spend their time on quality conversations, not paperwork.

Auto-generated meeting agendas tied to active goals
Flags when a team member's goals are off track before the next 1:1
AI Coach helps managers coach their teams and employees coach themselves
Every conversation feeds into the exec dashboard
04
04

Journeys & Engagement

Journeys & Engagement

Journeys & Engagement

Get new hires delivering value faster. Run performance improvement plans with a structured, defensible process. Identify which high performers need development paths before they leave.

Onboarding journeys with goals assigned from day one
Pulse feedback connected to strategy, not standalone data points
Skills matrix identifies gaps and internal mobility opportunities
Performance improvement plans with a clear, structured process
06
The outcomes

What changes when execution is connected

What changes when execution is connected

What changes when execution is connected

What changes when execution is connected

These are not feature descriptions. They are what senior leaders tell us changed when their strategy was finally visible at every level.

These are not feature descriptions. They are what senior leaders tell us changed when their strategy was finally visible at every level.

You see problems weeks earlier, not at the board meeting

You see problems weeks earlier, not at the board meeting

When goals are connected to strategy and updated in real time, deviations are visible the moment they start. Not when they've become expensive.

Early warning

Spot lagging indicators turning into risks before they hit your numbers, your clients or your board agenda.

Every manager leads the same way, even the ones who weren't trained to

Every manager leads the same way, even the ones who weren't trained to

Consistency across the management layer is the single biggest predictor of execution quality. RoleKick builds structure into how every manager operates, not just the good ones.

Manager quality

Reduce the inconsistency that causes your best people to leave and your strategy to break mid-chain.

New hires start delivering in weeks, not months

Onboarding journeys assign goals from day one, connect new team members to the strategy immediately, and give managers a clear view of how each person is ramping.

Faster ramp

For expensive senior hires, getting someone productive 4–6 weeks sooner pays for the platform many times over.

Your PE board gets the visibility it demands, without a reporting burden on your team

Your PE board gets the visibility it demands, without a reporting burden on your team

RoleKick creates the evidence trail that PE firms want to see: goal alignment, execution cadence, people performance and risk areas, all in one place.

Board confidence

Walk into every board meeting with a clear, defensible view of where the business is tracking against plan.

One system replaces two or three disconnected ones

OKR tool. Performance review software. Pulse feedback. Leadership meeting notes. RoleKick connects all of it into one execution layer, so there's finally one place to look.

Single source of truth

Reduce tool sprawl, reduce the admin burden on managers, and stop losing context between platforms.

07
Feature Detail

Everything in the platform

Everything in the platform

Everything in the platform

Everything in the platform

All modules are connected. All data flows into the executive dashboard.

All modules are connected. All data flows into the executive dashboard.

Core feature

AI Goal Generation

Upload a strategy doc. Get a full goal cascade, company, team and individual, in minutes, ready for human review.

Core feature

Goal Cascade & Alignment View

See the full goal tree, from company strategy to individual actions, and spot exactly where the chain breaks.

C-suite

Executive Dashboard

Traffic light view of performance across every department. Drill down to any team or individual in two clicks.

All roles

AI Coach

Helps every employee and manager understand how they're progressing and what to focus on next. Shows its working, not a black box.

Managers

Touchpoint 1:1s

Automated agendas, AI transcription, follow-up tasks. Managers have better meetings with almost no admin overhead.

Coming soon

Workforce Intelligence

Identify which roles are at risk, which can be augmented by AI, and where internal talent can be redeployed. Coming mid-2026.

People ops

Onboarding Journeys

Structured onboarding paths assign goals from day one and give managers a live view of how each new hire is ramping.

All roles

Pulse Feedback

Lightweight pulses connected to strategy, not isolated data. Understand why a team is slipping before it shows up in results.

Talent

Skills Matrix

Identify capability gaps, surface internal mobility opportunities and flag individuals ready to step up into critical roles.

08
Straight Answers

The questions buyers always ask

The questions buyers always ask

The questions buyers always ask

The questions buyers always ask

We know what you're thinking. Tap a question for an honest answer, no sales spin.

We know what you're thinking. Tap a question for an honest answer, no sales spin.

We already use Lattice / 15Five. What's different?
×
Lattice and 15Five manage HR processes. RoleKick connects those processes to your actual business strategy. They tell you how people feel about their reviews. We tell you why your strategy isn't hitting the ground.
RoleKick is an execution layer, not a process manager. The goal cascade from strategy to individual is unique.
Couldn't we build something like this ourselves in Claude or Notion?
+
I don't trust AI to understand our specific execution problems.
+
Will this create yet another silo we have to maintain?
+
How quickly can we get this deployed?
+
What does this cost for a 200-person company?
+
What goal frameworks does it support?
+
Is our data secure? Does the AI see confidential strategy documents?
+
We don't follow a formal goal framework. Does that matter?
+
10
Ready to see it

Your strategy. Your goals. Live on the call.

Your strategy. Your goals. Live on the call.

Your strategy. Your goals. Live on the call.

Your strategy. Your goals. Live on the call.

We don't do generic demos. Bring your strategy document and your senior team structure, and we'll build your goal cascade in real time, so you leave with something tangible, not a slide deck.

We don't do generic demos. Bring your strategy document and your senior team structure, and we'll build your goal cascade in real time, so you leave with something tangible, not a slide deck.

Qualification takes 10 minutes. Sessions available for companies with 75–500 employees.

Qualification takes 10 minutes. Sessions available for companies with 75–500 employees.

1Details
2Company
3Time

Your details

Start with the basics, takes 10 seconds.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.