Free live masterclass

Turn your company strategy into execution - with lessons from bootstrapping to $7.5m ARR

Turn your company strategy into execution - with lessons from bootstrapping to $7.5m ARR

Turn your company strategy into execution - with lessons from bootstrapping to $7.5m ARR

Turn your company strategy into execution - with lessons from bootstrapping to $7.5m ARR

A step-by-step masterclass on cascading your strategy into clear goals for every team and every person. You'll leave with a method you can run yourself.

A step-by-step masterclass on cascading your strategy into clear goals for every team and every person. You'll leave with a method you can run yourself.

Date

Thu 10 Sep

Time

11:00 BST

Length

45 minutes

Where

Teams

Hosted by Andrew Heath (RoleKick) and Ryan James (Rocket SaaS)

Hosted by Andrew Heath (RoleKick) and Ryan James (Rocket SaaS)

01
Who it's for

If you own the number, this is for you

If you own the number, this is for you

If you own the number, this is for you

If you own the number, this is for you

When targets slip, the strategy rarely takes the blame. You do. This is how you close the gap before it lands in the board pack.

When targets slip, the strategy rarely takes the blame. You do. This is how you close the gap before it lands in the board pack.

For CEOs & Founders
You set the strategy. This shows you how to make sure it reaches the people delivering it, so you stop losing quarters to slow, invisible drift.
For COOs
You own execution. Get a repeatable system for cascading strategy into goals across every team, plus the early-warning signals to see slippage before it hits the numbers.
For CFOs
Missed targets are expensive. See how tighter goal alignment protects the forecast and turns strategy into predictable, on-track delivery.
For Heads of Operations
Turn a top-level plan into clear, owned goals at every layer, without weeks of workshops or a stack of spreadsheets.
For General Managers
Get every team pulling in the same direction, with a simple rhythm that keeps goals alive between quarters.
For 50 to 500 employees
Big enough that strategy gets lost on the way down, small enough to fix it fast. This method is built for exactly your size.
CEOs & Founders
COOs
CFOs
Heads of Operations
General Managers
50 to 500 employees
02
The agenda

From strategy into team goals in 45 mins

From strategy into team goals in 45 mins

From strategy into team goals in 45 mins

From strategy into team goals in 45 mins

To start

Why strategy slips on the way down

The real cost of a plan that gets diluted before it reaches the people doing the work.

Then

The one-week cascade

The full path from company strategy to goals for everyone, then into the detail.

The core

Cascading into team & individual goals

A worked example, taking one priority all the way down through every layer.

Make it stick

The rhythm that keeps it on track

The check-in structure and early-warning signals that keep goals alive.

To close

Live Q&A

Bring your questions for Andrew and the guest speaker.

Register now

Thu 10 Sep

11:00 BST

Can't make it live? Register anyway and we'll send the recording.

Your hosts

Andrew Heath

Founder & CEO, RoleKick

Ryan James

Founder & CEO, Rocket SaaS

Hosted on
Microsoft Teams
03
Sound familiar?

The strategy was the easy part.

The strategy was the easy part.

The strategy was the easy part.

The strategy was the easy part.

Everyone's busy, targets still slip

Effort is high but the plan never quite lands where the work happens.

RoleKick drafts goals from company level to the individual, so everyone sees how their work ladders up.

RoleKick drafts goals from company level to the individual, so everyone sees how theirwork ladders up.

Results swing team to team

The same strategy gets very different outcomes across teams.

RoleKick drafts goals from company level to the individual, so everyone sees how their work ladders up.

RoleKick drafts goals from company level to the individual, so everyone sees how theirwork ladders up.

Bad news arrives late

You only see something's off track once it's already hit the numbers.

RoleKick drafts goals from company level to the individual, so everyone sees how their work ladders up.

RoleKick drafts goals from company level to the individual, so everyone sees how theirwork ladders up.

04
Before you register

Common questions

Common questions

Common questions

Common questions

Don't explain another missed quarter.

Don't explain another missed quarter.

Don't explain another missed quarter.

Don't explain another missed quarter.

Every quarter you wait is another one that can quietly slip away.
Thursday 10 September
11:00 BST
45 minutes

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.

The execution layer that connects your strategy to every goal, every team and every person.

© 2026 RoleKick. All rights reserved.